Social Media has eliminated the information asymmetry between companies & consumers. Organizations are always looking for ways to improve products and build relationships with customers. Consumers are also increasingly seeking value for their money and sharing their opinions. This new media has opened up new channels to spread messages beyond the original source at minimal incremental cost. Many companies are making social their number one priority. They are keen to make their brand and build customer loyalty using social media such as LinkedIn, Twitter, and LinkedIn.
The majority of these networks are available for free to consumers, allowing marketers to reach consumers at a very low cost. This media is rapidly replacing other methods to reach the target audience and has become the primary means of reaching them. Social Media accounts worldwide, both Consumer and Enterprise, are projected to increase from 3.1 billion in 2012 to 4.9 billion by 2016. A report by BIA/Kelsey forecasts that social ad spending will reach USD 11 billion by 2017, a significant jump from USD 4.7 million in 2012.
Employers are finding it difficult to find employees with proven track records, as this is a new tool for business. This has created a new career sector that will only continue to grow. This industry is being called the “new sunrise industry”.
To make it in this field, the most important thing is to be passionate about people and listen to their opinions. Engaging with your target audience is your primary goal. You should also have a deep understanding of social media. HR departments have to use social media to find new talent and vet applicants for a company.
You can only learn about this new stream if you jump in and get involved. First, create profiles on as many social networking sites as you can and build a following and fan base. You cannot teach someone how to use these websites unless you are an expert and have a strong online presence. Make the experience interactive and engaging. Listen to the conversation on Facebook and Twitter, and learn from the LinkedIn influencers. Ask intelligent questions in LinkedIn groups. If you have anything to contribute to the conversation, answer other people’s questions.
Use hashtags on Twitter and Facebook in moderation. Follow other social media gurus to see how they engage their followers. Use the context and lingo that’s unique to each site to create content that is relevant to that audience. Keep learning and testing, find the content that gets the most response and then post more. Visual content is huge. It might be helpful to learn how to make graphics quickly so that you can respond quickly to popular memes.
You can get a quick education and find a job as social media manager by enrolling in any of these courses offered by the institutes listed below.
* Digital Vidya
They are India’s largest company for digital marketing training. You can take the Certified Social Media Marketing Professional(tm), which consists of a series of online modules followed by a test at a local Aptech center. These certifications were created in partnership by VSkills – A Govt. of India Initiative.
* WATConsult’s Social Media Course
This course is India’s first Certified Social Media Course. It aims to provide a complete course in social media marketing and communications. WATConsult provides Social Media consulting services to clients around the world for over 4 years. They have deep knowledge and insights about Social Media tools and strategies. IAMAI – Internet & Mobile Association of India – has certified this Social Media Course. IAMAI was established in 2004 and is the only industry body that represents the interests of the Indian mobile value-added services industry. It promotes the Digital economy. WATConsult and IAMAI have teamed up to offer this course that will help students and corporates to understand the basics of Social Media. You can also take master classes on Viral Marketing, Facebook, and Twitter.
DMI’s Certificate in Social and Mobile Marketing
Digital Marketing Institute (DMI), a leader in training digital marketing professionals, is located in the United States. The flagship Certification in Social Marketing and Mobile Marketing program at DMI is designed to give students a foundation in digital marketing and provide them with the skills they need.
* PG Certification in Digital Marketing
EduKart Online Post Graduate Certificate In Digital Marketing Program is an 11-month online program that leads to a Post Graduate Certificate (with Internet and Mobile Association of India) in Digital Marketing. You will also receive weekly sessions with industry experts, placement assistance, and books and CDs to help you continue the course even if you are not physically present.
These certifications will help you to continue learning and growing your online presence. It is an important part of your personal brand. Social media is constantly changing. It is important to stay up to date with industry news and share it with your followers and fans.
Experts in this field often choose to specialize in one or two areas of knowledge. For example, Lead generation, Facebook advertising, or Linked In networking. This allows you to build your personal brand and a career in this field.